Lina Al-Hamouri: Developing Women's Digital Skills in the Tourism Sector is an Urgent Necessity
Lina al-Hamouri is a Palestinian youth activist living in Hebron Governorate. She has been working as a tourist guide for 10 years with license from the Palestinian Ministry of Tourism. Lina is a volunteer and she is a youth representative for many international organizations. She facilitates tourist groups from outside Palestine showing the difficult reality of Hebron. In addition, she works in the field of religious tourism sector for tourists coming from European countries.
Lina benefited from the INTERNISA project which is a network of Synergies to increase the number of digitally skilled women employed in the ENI CBC MED Territories via matching demand and supply in the Labor Market. INTERNISA project is funded by Cross Border Cooperation (CBC).
Through the INTERNISA Project, Lina received a specialized training in the digitization of the tourism sector.
This training aimed at building the capacity of participants and improving their skills in using the most updated techniques in marketing specially in social media marketing.
Lina talks about the main problems the women in the tourism sector face saying: "one of the digital gaps that women experience in the tourism sector is that they can not use technology properly or lack utilizing technological applications. Hence, they need to develop themselves in online marketing."
Lina talks about the benefits of training: "it was very important for my work to develop digital and marketing skills. It allowed me to reach a greater targeted audience of tourist delegations. This training is very important and necessary for updating and building necessary digital skills we need for labour market, remote working and digital marketing so that we could keep pace with developments and changes created by the COVID-19 pandemic".
Lina stressed the need for such training for women saying: "women working in the tourism sector and other sectors need digital skills to keep up with the most recent and newest technological developments and get additional new jobs in the tourism sector".
Background Information
ActionAid in Palestine (AAP) is a part of global federation working for social justice and gender equality and eradicate poverty in more than 45 countries around the world. AAP started its work in Palestine in 2007 to strengthen the resilience of Palestinian People as ActionAid believes that they should enjoy their rights to freedom, justice and self-determination. AAP implements a number of programs through its engagement with communities and women and youth groups seeking to empower them and enhance their influential civil and political participation to understand their rights and undertake collective activism to address the protracted rights violations resulting from the prolonged occupation of Palestine. AAP works simultaneously to enhance their leadership capacity and knowledge to practice their citizenship in holding authorities and other duty bearers to account.
For more information, please contact
Riham Jafari
Coordinator of Advocacy and Communication in Palestine
Mobile:
+972 (0) 595242890
Office:
+972 (0) (2) 22 13 137
Email: